A/A Marks for Wet Grip and Fuel Economy

The Ecopia EP001S is one of the first tyres in the world with an A rating for wet grip as well as fuel economy in Europe and Japan. Proof that Bridgestone’s flagship eco tyre really does meet the challenge of balancing safety and eco performance.

The new tyre labelling system provides consumers with valuable information about three aspects of tyre performance: wet grip, fuel economy and exterior noise. The results achieved with the new EP001S are just the beginning for Bridgestone. Our premium tyres are developed and tested for outstanding performance in every area: from dry braking, stability, wear resistance and durability for summer tyres to handling and braking on snow and ice for winter tyres.

For help in selecting the right tyre for your vehicle and driving conditions, consult your nearest Bridgestone dealer.

  EP001S

ECOPIA - A Mark of Respect for the Environment

One step closer to an “Ecological Utopia”, Ecopia helps you reduce your carbon footprint without compromising on safety and performance. Bridgestone tyres bearing the Ecopia mark are specially designed to offer low rolling resistance for excellent fuel economy, resulting in less CO2 emissions.

The Ecopia Range

  • Low rolling resistance for excellent fuel economy
  • Focused on safety and reliability in the wet
  • Dynamic handling while maintaining stability

Welcome to Ecopia: the tyre that balances safety and eco performance.

The new tyre labelling system provides consumers with valuable information about three aspects of tyre performance: wet grip, fuel economy and exterior noise. The results achieved with the new EP001S are just the beginning for Bridgestone. Our premium tyres are developed and tested for outstanding performance in every area: from dry braking, stability, wear resistance and durability for summer tyres to handling and braking on snow and ice for winter tyres.

For help in selecting the right tyre for your vehicle and driving conditions, consult your nearest Bridgestone dealer.

Ecopia Range

Ecopia EP001S Technology

Rolling Resistance Phenomenon

AERODYNAMIC DRAG ROLLING RESISTANCE INERTIA DRIVETRAIN FRICTION

An average vehicle will use 20% of its fuel to overcome tyre rolling resistance.
The lower the rolling resistance of the tyre, the more fuel can be saved.

Tyre Material Contribution to Rolling Resistance

ROLLING RESISTANCE TYRE WEIGHT

  •  CASE
  •  BELTS
  •  TREAD
Tyre tread has the most significant effect on rolling resistance. That is why the EP001S has been developed using the very latest technologies, improving rolling resistance by controlling the loss of energy and minimising tyre deformations during rotation.

EP001S: Innovative Technologies

The EP001S further reduces rolling resistance while retaining performance in other important areas such as wet grip and tyre wear:*

  • Improved rolling resistance and high wet grip through optimised top tread compound and reduced material energy losses
  • Maximum resistance to hydroplaning thanks to wide water evacuation grooves
  • Optimised tyre life and resistance to irregular wear through increased block stiffness

*as compared to the Bridgestone B250 (Size 195/65/15).

FUEL SAVINGS CALCULATOR

SAVE UP TO € 150/YEAR BY SWITCHING TO ECOPIA TYRES!*

Find out just how much you could save per year by switching to Bridgestone Ecopia tyres with the Ecopia Fuel Savings Calculator. Ecopia tyres have very low rolling resistance, which helps to improve fuel efficiency and reduce vehicle emissions. For more information about the environmental performance of our ecological tyres, visit ecopia.eu

Select the average fuel consumption of your car on the horizontal axis. Look up the current average fuel price on the vertical axis. The figure at the point of intersection is the approximate amount of money you could save every year with Ecopia tyres.

YOUR CAR’S AVERAGE CONSUMPTION

FUEL PRICE(€/LITER)

Figures are based on a comparison between the Bridgestone EP001S (Size 195/65/15) and the Bridgestone B250 (Size 195/65/15) with an average of 14.000 km/year. The above figures are an example only. Actual savings may vary based on proper tyre maintenance, vehicle, driving style and road conditions.

ORIGINAL EQUIPMENT FITMENTS

Bridgestone produces Original Equipment (OE) tyres for a wide variety of vehicles. Developed in close collaboration with each individual manufacturer, Bridgestone OE fitments are designed and tested to optimise performance in all conditions. Below are just a few of the models which are factory fit with Ecopia tyres:

  • NissanLeaf

    nissan leaf
  • ToyotaIQ

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  • ToyotaYaris

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  • ToyotaVerso

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  • VolkswagenUp!

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  • Peugot208

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  • SkodaCitigo

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Whether your preference is for sports, touring, winter, eco and/or off-road performance, Bridgestone has a tyre to meet your needs. Visit www.bridgestone.eu or consult your dealer for advice on choosing the right tyre for your individual driving requirements.

©2012 Bridgestone Corporation